Blog Post

Disney’s Cable Kid Flick Hit Spurs Music Downloads

Musical Disney Channel hit “High School Musical” — think “Fame” circa 2006 — is spurring what USA Today calls a “an online buying frenzy.” The top single, “Breaking Free,” claimed #1 on the digital tracks chart and sold 192,000 downloads in five weeks. Download sales of four other songs total more than 368,000. Disney also used downloads to promote the movie before its Jan. 20 premiere, offering free downloads of “Breaking Free” via codes on posters.