More On News Corp, CBS, Viacom Mobile Deals

The NYT headlines did what News Corp. and CBS hoped for, launching a wave of coverage of mobile deals that might otherwise slide right past most consumer media. Marketplace’s Lisa Napoli called to ask what the fuss was about. … the result is a quick, lucid listen (no thanks from me) about why major media companies are mobile-minded. My take: News Corp.’s Mobizzo is not sliced bread, as I told her, but it’s a pragmatic move for a company seeking to control more of their mobile destiny. The CBS video alerts are more innovative but incremental, not a stand-alone business. You can listen here with Real.

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