: Venerable Jeeves has been pensioned off without celebration, leaving behind a stark atmosphere (the press release calls it “sleek”) for IACI’s search engine. Ask.com wants to be taken seriously so frivolities like a butler or a personality are no longer needed. Instead of answering questions, the focus is on providing enhanced search tools included web-based desktop search. CEO Steve Berkowitz explains in the press release: “People deserve a search engine that gives them the tools to get what they need faster, not just a bunch of links on a page. Ask.com takes search to the next level.รข
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