Coverage From WAN Conference in Paris

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(via Vin) World Association of Newspapers’ Advertising Conference is going on in Paris and they are blogging it on the official conference blog here. The theme: revenue generation.

A lot of discussion about online. This presentation quote from Vin Crosbie should put things into perspective: “The revenue generated from a print reader is 20 to 100 times more than the revenue generated by the user of a newspaper’s website. To put it another way, for every print edition reader lost, the newspaper would have to gain between 20 and 100 website users to replace the lost revenues.”

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