Q&A: Verizon’s Music Guy

This is an interview with Ted Casey, head of mobile music for Verizon, an experienced interviewee who doesn’t say anything you wouldn’t expect to hear from a top exec about their company. There are some interesting quotes showing how he views the Vcast service and the competitors…
“V Cast Music resonates with our customers for three main reasons. First, customers enjoy the simplicity of direct downloads to their phones–no need to locate and plug in a USB cable; one less device to carry with them; one less device to charge at night, etc. Second, customers find the immediacy of direct downloads to their phones wherever they are, whenever they want music to be an important differentiator…Finally, we are developing much more than a music download experience. We are developing a 360-degree music experience–from previewing clips, viewing album art, setting up artist alerts, and downloading full songs to your phone, to viewing music videos and exclusive live performances on V Cast Performances, and of course personalizing your wireless service with True Tones and Ringback Tones.”