News Corp-controlled DirecTV is preparing to launch a broadband-video service before the end of the year, with a library of 2,000 videos, the company said in an investors meeting. Customers with a DirecTV Plus DVR will be able to order programs “on demand” from their TV sets or remotely through a website. The videos would then be downloaded onto the DVR and be available for viewing later in the day or the following day. Customers interested in the service need a broadband connection from any provider and a premium DirecTV box.
The “DirectTV Broadband Video” service is a response to cable’s VOD service, says WSJ. Satellite, for technical reasons, doesn’t have the same ability to offer video on demand. To make up for it, DirecTV is focusing on other things such as HD broadcasts, original programming, and interactive applications.
Related: The YES Netwok announced it is going interactive starting July, offering fans a well of exclusive stats, scores, games and extra features as part of a partnership with DirecTV.
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