Press Release: Airtel, India’s leading mobile operator, will use Onskreen technology to serve content on the main screen of subscriber’s mobile phones. Onskreen is a Seattle based mobile content solutions company. It lets Airtel customise the home screen of mobile devices and give subscribers one-click access to the content they want. With Onskreen, operators can create their own channel of content on the main screen of subscribers’ devices and market new services as they are released.
“Onskreen takes the complexity out of using mobile data services, and puts channels of content subscribers want right on the main screen,” said Onskreen CEO Hansmeet Sethi. “Airtel is the most innovative operator in the region and recognizes the value of having its brand and content at subscribers’ fingertips.”
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