3 Unveils LaTre Mobile TV Service

3 Italy has unveiled its new mobile TV service LaTre, which has 15 channels (which will be increased to 20 by the end of the year, and then to 40 in 2008) and will broadcast live coverage of the World Cup (go Aussies). It hopes to sign up 500,000 customers by the end of this year. I couldn’t find any info on price, but previous reports have noted that 3 will use DVB-H technology.
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