So said NBC sports Chairman Dick Ebersol, in a conference call Monday. “This is the first time that we will make a profit on our Internet operation, NBCOlympics.com. It looks at this point like we’ll make $5-6 million in pure profit…Our Internet business is exploding – we’ve already reached in the first eight days of these Olympics the total number of people that we reached during the Games in Salt Lake City.”
He goes on: “The real issue though to this point, the money that pays for the Olympics, for our rights, is still largely money coming from television advertising. As soon as we see significant money start to come in in fields like the Internet and wireless we’ll adjust our policies even more.”
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