3GSM Equaled Mobile TV

Whatever else came out of 3GSM there was a lot of mobile TV coverage in the press…here’s some of the highlights:
Mobile TV rivals line up for battle: This covers the plight of mobile TV… from competing standards to indefinable consumer interest. “John Delaney, principal analyst at Ovum, said mobile operators were now looking to recoup investment on 3G through new services such as mobile TV while handset manufacturers see the technology as a way to encourage a fresh boom in sales…He said Virgin’s decision to use the DAB network rather than 3G or DVB-H would provide a cheaper and quicker but less comprehensive service…He added: “It is becoming clearer that what is catching the industry’s imagination is providing TV on mobiles. Yet what is less clear is what people will be prepared to pay for it.”
Panel weighs barriers to mobile TV use: The main barrier to launching mobile TV is that no-one knows what form it should take, although most people agree advertising should be part of the mix. The barriers to mobile TV being successful are another thing entirely. There is also the wariness between the operators and the content providers, which is unsurprising considering the rather aggressive stance both of them take to business and revenue. One executive proposed a rather disturbing sex analogy… “Foreplay is over,” Endemol chief creative officer Peter Bazalgette, said in summarizing the morning panel’s reigning sentiment. “It’s time that the content business and the mobile phone industry consummate their relationship…When you make love with a porcupine, you do it carefully, we’re hesitant with new partners.”
75% of Spanish mobile users give TV the thumbs up: “More than three-quarters of Spanish mobile users would recommend mobile TV, with 55% being prepared to pay around 5 euro a month for the service, according to the results of a study by Abertis Telecom, Nokia and Telefonica Moviles.”
IFILM debuts in Europe on Mobile TV to Complement MTV: MTV Networks has launched iFilm in Europe (the short-video company was acquired by Viacom in October last year)…
Content challenge for mobile TV: One of the big questions of mobile TV is what form of content will find an audience…Gideon Bierer gives MTV’s strategy: “One is we’re taking our best programming, our most popular programming, and putting it – highlights and the essence of it – onto the mobile screen. That’s what consumers definitely want…Secondly, we’re taking those shows and creating some extra, added value if you like: behind the scenes, previews, out-takes, the kind of stuff that’s worked so well in DVDs…And thirdly we’re coming up with original programming, where we start from what would work well on mobiles and work backwards to create new ideas, new series.”
Lack of ambition for mobile TV: This article points out that a lot of the players in mobile TV are simply gathering licenses from other media in the hope it will work on the mobile screen, rather than developing content specifically for mobiles. “This is why Bazalgette’s call is so apt and well-timed. He suggested that three things will mark out native mobile content; the killer application would need to harness video, consumer participation and the user generation of proactive consumers. Bazalgette is in tune with the main components that make interactive content really work. By highlighting the importance of rich media – which could be video, but could also be animation or graphically rich games – he is riding a well-known tide.”