WeatherNews: Channel Marketing Manager, Mobile, San Francisco, CA

Are you an enthusiastic marketer? Do you like educating customers on new technologies? Do you enjoy helping business partners market to consumers? Do you want to play a major part in bringing mobile television to life?

Weathernews is building the first local mobile video network that will bring the video broadcasts of news stations across the country directly to subscribers’ cell phones. Soon, subscribers will be able to see news, weather, sports, traffic, and more from their local TV stations in addition to Weathernews’ original programming right in the palms of their hands.

Position Summary:

We’re looking for a highly motivated Channel Marketing Manager, responsible for communicating and extending the WNI, WNI Network, LiveLocal, and Weathernews brands through various marketing communications and channel marketing activities. This is a unique opportunity for a disciplined and organized individual with initiative and creativity to manage and spearhead multiple projects aimed at generating awareness and driving sales for Weathernews’ mobile products and services.

Reporting to the Director of Marketing, your primary focus will be to plan and implement channel marketing programs in collaboration with our mobile partners across the U.S., including broadcast affiliate partners and wireless carrier partners.

Your Primary Responsibilities:

– Develop and roll-out national, regional and local channel marketing programs, including launch activities, co-branded collateral materials, etc. with Weathernews’ mobile partners, including broadcast affiliates, wireless carriers, and other mobile distribution partners

– Work with Weathernews’ partners to support online and offline sales opportunities

– Oversee creation and distribution of consumer marketing and sales collateral materials, including brochures, direct mail, newsletters, Web site, etc., and manage outside vendors or internal resources (graphic design, fulfillment, etc.) as needed

– Draft and/or edit content for collateral materials and public relations activities, including press releases, newsletter articles, by-line articles, case studies, etc.

– Work with corporate marketing to draft key messages and content for both internal and external corporate communication initiatives

– Work with product management to ensure consistency of brand in new product design as well as in presentations and other sales support materials

– Coordinate logistics for distribution of materials with regional sales account managers

– Maintain and manage mobile marketing activities calendar and budget

– Represent the company at industry trade shows, conferences and meetings

– Perform other duties as required

Requirements:

– Bachelors degree, preferably in English, Creative Writing, Marketing, Business, Meteorology or equivalent

– 3-5 years related experience

– Mobile experience preferred

– Retail channel marketing experience a strong plus

– Television broadcast experience a plus

– A strong interest in Science and Meteorology

– Ability to interact constructively with multi-functional team members

– Ability to work independently and flexibly and yet be fully accountable

– Excellent communication and interpersonal skills with the ability to interface at all levels including management and staff personnel both internally and externally (encompasses verbal, written, listening)

– Strong business writing and creative writing skills

– Strong attention to detail and accuracy

– Strong organizational skills

Weathernews offers competitive salaries and a comprehensive benefits package, as well as the opportunity to join a recognized leader in the weather information & risk analysis industry. Qualified candidates should e-mail their resume & cover letter to jobs@wni.com

For more information about Weathernews’ products and services, please visit: http://www.weathernews.com

Weathernews is an Equal Opportunity Employer

Principals Only. No Calls Please.

Comments have been disabled for this post