BlogBurst To Distributes Blog Content To Newspaper Sites

Updated: read below: This is an interesting new company, though with an age-old concept: syndication, and a flawed revenue model (see update below). BlogBurst is a new service from RSS tehcnology company Pluck, which will distribute the content of preapproved blogs to online versions of newspapers (and possibly to print versions down the line).

Here’s where it sucks: Blogs which apply for the program will not be compensated for their content, and instead will receive credit from publishers…BlogBurst itself charges publishers for this service. Sites which have signed up on the publisher side are San Francisco Chronicle, Washington Post, and the Houston Chronicle.

Unless they tweak their revenue share policy (or lack of it) they will not get any traction.

Updated: The Pluck people clarify it in comments below: “BlogBurst will definitely have a compensation option for bloggers. We are using the beta period to get a sense for how the system performs for bloggers and publishers alike. We understand the system has to be balanced to create a win-win for everyone involved.”

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