Nimbus Cricket Deal: The Magnitude of The Deal

If you read the numbers and various stories, you realize how mind boggling the deal is…$612 million…
Losing bidder: main challengers Zee ($513 million for global rights) and ESPN-STAR ($401.89 for India only) far behind.
— Translated into Indian currency, Nimbus’s bid is worth Rs2,724 crore. As compared to Rs45 crore per annum that the BCCI was earning last time, Team Pawar has raked in almost Rs700 crore per annum.
HT: While the NBA’s six-year TV deal with ABC/ESPN ($2.4 billion) probably stands alone at the top, the BCCI hasn’t done too badly compared to everything else.
— BCCI’s total income from the sale of rights and sponsorship so far amounts to $754 million. Earlier, Air Sahara had bagged the Indian team’s sponsorship deal for $70 mn and Nike had shelled out $47 mn to kit out the Indian team.
— The present deal has made the world’s richest cricket board’s revenue escalate ten-fold from that of the previous four-years (an estimated $77 million).

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