Warner Bros. will expand its mobile distribution beyond the mobile carriers in the months ahead by adding its own site for distribution. Sounds like the emphasis will be on longer-form content — TV, video, movies. Variety picked up the details during an interview with Justin Richardson, Warner’s director of wireless biz dev for Europe. He says the site will be launched in the next three-six months.
One reason for the home-brewed distribution: the carrier-content provider revenue split of about 50 percent. Richardson: “If people are going to go to the phone instead of the cinema or DVD, we want to maintain a return on this.” Similar to the CBS experiment in direct distribution of downloads, Warner and others can capture more revenue with DIY distribution. Of course, the studio also will be responsbile for making sure the servers work and the charges go through so that extra revenue isn’t all extra profit. Variety says the direct-to-consumer model was a hot topic at 3GSM. The only surprise is that it took this long.
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