SNAPin – Winner of the Buckley 3GSM Award

Russell Buckley has taken a shine to the company SNAPin which helps to teach customers how to use functions on their phone the first time they try it, and makes sure the settings are correct. “Now all the operators have to do is price MMS more realistically and they will have a service that’s severely in danger of being used.”
Applications of this kind are always reminiscent of the infamous paperclip, but if it only shows up the first time you try and do something it would be useful.

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