Rush To Mobile Search Begins

Infospace is set to sign up a number of operators to its mobile search service. It “wants to capitalise on its parent company’s web-based search expertise with its own modified mobile engine”. Already on Cingular, the company promises more “implantations” this year.
“George Fraser, Infospace’s European VP of sales and marketing, believes mobile search is critically different from web. He told ME: “Mobile search is about relevance because consumers won’t tolerate multiple clicks as they do on the desktop. It’s also about navigating the portal as opposed to the entire web. What we propose to do is to let operators generate revenue from bids for placement – and from increasing activity in general.”
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World Searching With A Click

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