This is an interesting funding: Stardoll.com, a Stockholm-based online dress-up and make-over destination, has secured a $4 million in first round funding from Index Ventures and angel investors.
Also with the funding, Mattias Miksche, serial entrepreneur responsible for DVD rental site Boxman and E*Trade Northern Europe, joins as CEO.
The site has a very interesting story: Stardoll.com began as the brainchild of Scandinavian-born Liisa, a retired woman in her late 50s…now the site has over more than 320 dolls (including celebrities to dress up) and thousands of garments and accessories. Over the last few years, the site has become a destination for teens…it says it has 900,000 members and has more than one million unique visitors each week.
{"source":"https:\/\/gigaom.com\/2006\/02\/17\/online-makeover-games-destination-stardoll-gets-4-million-funding\/wijax\/49e8740702c6da9341d50357217fb629","varname":"wijax_0c0376f41e20aaf338521582062abf7d","title_element":"header","title_class":"widget-title","title_before":"%3Cheader%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fheader%3E"}