Indian Cricket Rights Sold For $612 Million For Four Year; Broadband Rights Included

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The magnitude of what happened in India earlier today is just mind-boggling: the governing body for Cricket in India just sold four-year TV rights for $612 million, and the revenues for the body went up 10 fold in a matter of a day.

These right include cable, broadband (online) and satellite, and do not include mobile, IPTV, all future technologies including ADSL, archive rights after a 72-hour period and public exhibition and film rights.

I would imagine the mobile and IPTV rights for this would go add another $50 million or so, if not more…

More coverage from our sister site ContentSutra:

Nimbus Communications Get Indian Cricket Rights For $612 Million; Four Year Global Deal

Cricket Rights Coverage: The Economics Of The Deal

Cricket Rights Coverage: Separate Tendering For Mobile, IPTV Rights Soon

Some History of Nimbus: 3i Investment; And Digital Media Creds

Nimbus Cricket Deal: Mobile, Online Rights Held Back

Nimbus Cricket Deal: The Magnitude of The Deal

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