Playboy’s Digital Edition Growth: 50-100 New Subscribers A Day


Playboy Enterprises, which announced its Q4 earnings earlier this week, talked about the growth of the digital/electronic edition of it magazine, which it launched last year. In the conference call (the transcript from Media Stock Blog): Christie Hefner, CEO: “We are over 16,000 subscriptions. I am told that that is the most successful launch today through Zinio (the tech provider for this digital edition). It continues to grow both domestically and internationally at the rate of about 50-100 a week….The enhancements will be those that we add editorially as well as those that our advertisers add and the software capability, in other ways the ability to embed URLs and video clips is built into the system. And Linda is reminding me that the 50-100 is actually a daily subscriber growth number.”

Also, on the online subscriptions side, its revenues grew 51%, “benefiting from the immediate accreted acquisition we made last fall which now allows us to access an affiliate network of Webmasters through which we are able to now reach a much larger consumer audience.”

Related: Earnings: Playboy’s Online and Mobile Sectors Perform Well; Profits Fall

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