Dennis Haarsager writes about the Moviebeam relaunch on his blog, and picks up what I mentioned in passing in my comment yesterday about getting rid of the box (which by the way was not a flippant comment: I know Moviebeam whole business model and underlying delivery technology is based on datacasting and they can’t get rid of the box…that’s where they have it wrong).
Anyway, back to David: “The one box per programmer business model seems to me completely non-scalable due to what my friend David Liroff calls the ‘topple factor.’ Remember that digital terrestrial television itself will be a set-top box in most homes that can receive it at all, and so are cable and DBS services and, of course, your TiVo. Your station’s MovieBeam box could compete for space on top of your viewers’ TVs with one to receive your main DTV programs. I wish MovieBeam and NBC well, but multi-service broadband solutions have a better long-term chance of surviving.”
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