There are a few applications of this kind floating around (among them, from U.S. based NeoMedia)…In Japan, Toshiba has developed mobile technology that searches for product reviews on up to 100 blogs in 10 seconds.
The concept is same as others: take a picture of the barcode of a product using the cameraphone, and Toshiba’s technology/app can decipher if the blog chatter is positive or negative and tallies the count to show if a product is getting rave reviews or being trashed by consumers. Some of the more frequently visited blogs will also show up on the screen.
Toshiba plans to test the software at Japanese stores next month and hopes to offer it as a service on cell phones before April 2007.
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