Google Click To (Crank) Call


Google’s click to call feature seems to be live. You see a “green phone” icon next to the “paid advertisement.” When you click on the icon (or the link) then a little window slides down, where it asks you to put your phone number and then connects you to the advertiser. I just mucked around with it, and well, not a single call connected. Secondly, I am getting the “Google version” of Busy Signal. Like Venkatesh I wonder why the click through doesn’t go to the “advertiser” website.

Advertisers can either bid for “click to call” or just click throughs. Not many of these calls are going to be converted into bookings, since there is not enough information driving the users for initiating call backs. Advertisers will end up paying higher advertising rates for lot of blind calls.

Of course there is that whole element of crank calls.


Dave Ebershoff

Speculator’s Radar — VOII is rising on Google deal speculation (0.41 +0.08) : Tiny bulletin board Voip Inc. (VOII) is rising on high volume, as it seems that some are speculating the co has a click-to-call deal in place with Google, and that GOOG is close to launching its click-to-call offering, based on the following link. GOOG, which plans to make click-to-call technology available on its AdWords advertising platform, is clarifying that it’s using a third party telecommunications carrier to connect calls between Internet users and advertisers. A click-to-call advertiser pays Google the cost-per-click rate for arranging each call from a web user, but does not pay Google for telephone service, long distance, or other phone minutes. BriefingTrader Note: It says “A” third party, rather than multiple ones… some had speculated previously that VOII had ties to GOOG. Also of note, GOOG says in the link that its analysis suggests the business value of one call is roughly equal to that of about 10 clicks on an AdWords text ad

Cem Dalgic

If almost every Google search result will also be reached via Google Talk, then this is a perfect synergy effect compared to Gizmo or Skype.


Hi OM:

Here’s a live click to call demo of Amazon A9’s deployment.

We’re sure that Google’s thought about call fraud, at eStara (’ve put a few measures into place to assure local advertisers get quality calls from real leads.

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