3GSM: Recurring billing a key to mobile game growth


InfoSpace has found that in the US market has been more advanced with automatic recurring subscription billing for games than Europe. The BREW platform on Verizon has been key to this said Andy Riedel, VP mobile games InfoSpace at 3GSM in Barcelona. Typically it can charge 5 Euros for a downloaded game in Europe for a one time download, but can often get 20 Euros in the US because the user has the option to subscribe automatically to a game. “Europe is a more complex market because there are more carriers. And subscription billing in the GSM/Java world is just starting to arrive. But the BREW platform has been early in the US,” he said.

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