MSN Tries $1 Million In PrizesTo Encourage Search Engine Use

Can Microsoft buy search love? MSN Search and Win Search will reward random users over the next three months based on keywords. Prizes totalling $1 million include gift certificates, merchandise and, for three winnrers a month, the chance to pick donations of $10,000-50,000 to charities. The goal is straightforward: get non-users to try out the service. The keyword list starts with 1,200-plus for February and increases each month. Press release.

Comments have been disabled for this post