“Nearly one-third of camera phone users don’t use their phones to take pictures, according to the Photo Marketing Association,” says Ivan Ruzic, President and CEO of dotPhoto. “And with worldwide camera phone sales expected to grow over 700 percent in the next four years, that’s a market opportunity that’s expanding dramatically. Our new wireless portfolio targets this opportunity by making digital photography, video, and multimedia easy for the wireless user, with compelling applications that will help carriers around the world increase MMS revenue and subscription lengths.”
A few years ago there was condemnation because most people didn’t use the cameras in their phones, but if something is there people tend to use it, and now two-thirds of people (according to Ruzic) use the camera on their phone. The occasion for the above statement was a press release from dotPhoto about its mobile applications to connect cameraphones with the web and make the images easier to print and so on, and thus increase the use of cameraphones and the data used by cameraphone users.
Considering the large number of cameraphones out in the world (hundreds of millions) getting even another 10% of cameraphone owners to use the feature and send data would be a big win for carriers…and they don’t have to get new handsets to people to do it.
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