Clout And About With Hollywood

Variety has a good background of the mobile content industry in the US and how the telcos are now swinging major deals with the big content producers…
“If you were a producer, you were thinking, ‘Well, that’s just more overhead,” said John Stratton, Verizon’s chief marketing officer. “Now, you’ve got this gold rush where people are running to it and saying, ‘Okay, I’ve got to figure this medium out.’ Now we talk about things like storyline extensions, prequels, sequels, backstories; we have tons of that in development.”
Previously film and TV companies weren’t interested in getting the right font size for mobile phones or different framing.
The article also has a list of the four telcos, their “growth factors” and who the deal makers are.