3GSM: Vodafone CEO tells 3GSM audience content is too “scary” for them to get into


To a packed audience here in Barcelona, Vodafone CEO Arun Sarin said: “The ability to sell content is much simpler now,” but he described how he was recently with a bunch of media execs who asked, when will things get simpler, in terms of displaying content. “We’re in the packaging business. The skillset to be in the content business is different. We’re good at acquiring customers, and keeping them, but in a packaging and billing sense. For us to think we are going to be making movies or music is a scary thought.”

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