Indians Buy More On The Net: ACNielsen Study

United Press International: There is good news for who are betting on e-commerce in India. Indians make more purchases online than an average global net user, according to a recent study by ACNielsen.

“The study clearly showed an upward trend in global online shopping,” said NS Muthukumaran, director and head of Internet research at ACNielsen in India. “But compared to their global counterparts, Indians have claimed a relatively high (5.2) number of purchases in their most recent month of online purchases. This is higher than the global average of 4.9 purchases.”

It’s notable since India has just 38.5-40 million net users, a 4 per cent of the population.

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