Jill Braff, Glu Mobile’s Senior Vice President of Worldwide Marketing and North American GM, claims that carriers are now looking for quality over branding when it comes to putting mobile games on their decks, which can only be a good thing for everybody. Well, except makers of poor-quality games.
“Carriers are beginning to change their “more is better” stance, and publishers are shifting more towards a hit-driven market, not unlike that seen in the console space. It’s (thankfully) becoming more and more difficult for a company to release poor mobile games with recognizable licenses and remain afloat over the long term…”The license itself is no longer enough to work- quality and the execution of that brand are now much more important. Carriers are more and more focused on making less games of a higher quality available on their decks.”
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