The Disney Channel will adding another facet to its multiplatform video strategy this spring with ad-supported on-demand streams of several top series, some already offered as iTunes’ downloads. The series — “That’s So Raven,” “The Suite Life of Zack & Cody,” “Kim Possible,” “Power Rangers” and “Super Robot Money Team Hyperforce Go!” — will be available on disneychannel.com and jetix.tv.
Not sure yet it if the streaming and download episodes offered will be identical; each represents a different business model for video that can add incremental revenue. Disney execs from the top down have been upfront about their desire to create multiple revenue streams for the same content. I’m waiting for some answers from Disney and will follow up when I have more to share.
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