Based in New York, TheLadders.com, Inc. is a privately held company offering online job search services to the $100k+ employment market. The company operates specialized job search Web sites for the sales, marketing, finance and HR, legal, tech and operations industries, produces a series of industry-specific, weekly e-newsletters, and maintains the world’s first customer service blog. The company also produces an electronic newsletter providing job market insights and data to executive recruiters. Backers of TheLadders.com include Matrix Partners and a group of private investors including the following individuals: Kevin Ryan, CEO, DoubleClick (NASD: DCLK) and Board Director, HotJobs.com; Tom Matlack, Megunticook Management; and Robert Chefitz, NJTC Venture Fund. More information on the company can be found online at www.theladders.com.
This position will have a profound impact on the future of TheLadders at a defining moment in the evolution of the company. We are looking for a talented, high energy Director of PR to join our expanding Marketing Team to develop strategy and conduct all public and media relations programs. This includes acting with the highest professional conduct as the face of the brand with key consumer technology and media press as well as key trade and industry groups. Execute PR strategy surrounding industry meetings and newsworthy events. Represent company in PR efforts with outside partners. Draft press releases & back up information; obtain appropriate input and issue according to plan.
This position is expected to provide input in the area of media relations focusing on driving media, including HR, Internet, Consumer and Consumer Technology. Contact for reporters from all media outlets including print and broadcast. This position is also responsible for fostering an internal PR program.
Responsibilities
– Oversee PR activities to develop feature stories on the Company and generate relationships with key local and national reporters / maintain media contact list
– Work closely with key personnel to build and execute strategic public relations programs to build the image of brand.
– Focus on each aspect of the brand in building press coverage and effective event strategies/participation, customized by media channel, specific target writer, or target trade/consumer group. The resulting press coverage will act to build the image of the brand as world-class.
– Unlock ways to tell TheLadders.com story in the media
– Get millions of dollars of media coverage by spending thousands
– Drive increased executive level participation in public relations activities
– Closely coordinate public relations plans with Marketing campaigns to ensure consistency of message
– Manage external PR agencies
– Ability to develop strategy, prioritize, and execute on innovative public relations initiatives
– Develop an internal media/PR capability for TheLadders.com
– Develop annual and quarterly Media Plan for the organization
– Develop new concept and media initiatives to help build awareness through the media in 2006 and beyond
– Communicate to the media marketplace the company short and long term goals as well as the
– job
– data and visitor community
Requirements:
– The successful candidate will thrive in a team environment, contributing actively to successfully build knowledge and image of the brand via the media and should have excellent media relations skills with demonstrated results, strong leadership and organizational skills, and excellent written and oral communications skills.
– 8+ years experience in public relations/communications/journalism (newspaper, online, broadcast & publishing); including 3+ years of experience in consumer technology, preferably on the Internet; some agency experience preferred
– BA in Communications, Journalism, English, Marketing, or related discipline, Master’s preferred
– Extensive experience with consumer technology brands
– Highest standards of professionalism.
– Ability to work effectively with other staff and departments.
– Ability to prioritize and manage multiple projects, balancing
– the big picture
– while attending to details.
– Ability to interact with all levels of management
– Experience in managing an external PR agency
We are a dynamic, fast-paced, high-growth internet company that rewards meritorious performance. We work hard and have big fun. We are a results oriented, goals driven team with a strong commitment to excellence. We hire the best and the brightest individuals without regard to race, color, religion, creed, age, sex, sexual orientation, pregnancy, national origin, ancestry, marital status, veteran status, citizenship status, alienage, mental or physical disability, genetic predisposition or genetic carrier status, on the basis of knowledge or belief that the employee or applicant has tested positive for AIDS, AIDS-related complex or HIV, or any other basis protected by federal, state or local law. TheLadders.com is an equal opportunity employer.
CONTACT: Please e-mail resume to careers@theladders.com with “Director of PR” in the subject line.
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