The Fashion Week Webcast; IMG’s New Fashion Portal

The Fashion Week hoo-hah is going on on New York City this week, and since I am in town, have passed the tents in Bryant Square a few times. This also marks the debut of IMG’s fashion portal, IMGFashionWorld (it was announced by IMG in December.

Anyway, the IMG people offered to show me the whole webcasting setup (16-camera setup and live feed online), but I was busy with the other conference etc. Did walk past the IMG webcasting truck, though, and that’s the pic on the right.

As this Clickz post mentions, digital content includes packaged video and features on IMGFashionWorld.com and MSNVideo portals and exclusive video on Sprint multimedia phones.

Would be interesting to see how the IMG fashion portal evolves…it is slated to live webcast throughout the year. Under its new owner Ted Forstmann, the sports and celebrity management and technology agency has started this new strategy of moving heavily into the online and mobile space.

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