Blog Post

O2 Plans ‘Visual Radio’

O2 has announced plans to launch a visual radio service via a tie-in with Virgin Radio, which announced its intentions a year ago.

For “interactive mobile content”, read ‘stuff we can sell to you’. O2 paints it a mobile version of the RDS station information service broadcast by FM radio stations, but below this veneer lurks the commercial world of downloadable songs and ringtones, ticket sales opportunities and other ‘premium’ content from which O2 takes its