The New York Times Company posted January results today showing a 3.4 percent ad rev increase with About and 3.2 percent for total company revenues — and a slight decline in each without it. From the release:
– “Outstanding growth” in cost-per-click advertising drove About.com’s growth to $7.1 million in ad revenues; the unit’s ad revenues increased 124 percent compared to january ’05, when it was still owned by Primedia. (This January included four more reporting days than the previous year.) About.com also reported display growth.
– Online ad revenue was up 22 percent across the News Media Groups with “strong growth” in display and classified advertising.
– Despite the strength of Craigslist and other classified competitors, real-estate calssified rose 15.3 percent.
– TimesSelect: The Times’ groundbreaking premium service continues to grow. As of Jan. 31, TimesSelect had approximately 410,000 subscribers — about 62 percent get the service as part of their print subscription and about 38 percent are online only. No mention of whether any of the new subs are half-price academic sign-ups.
– Interesting note for studio/Oscar watchers: CEO Janet Robinson via press release: “While we saw growth in most ad categories at The Times, it was not sufficient to offset the expected decline in studio entertainment advertising, as the studios provided less support to Oscar-nominated films compared with last year. “
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