Used to be you’d have to keep an eye on the TV in the hopes of catching that one Super Bowl ad everyone else was talking about. That’s been shifting gradually in recent years but who’d have thought this year the hard task would be picking which site to use as a Super Bowl ad DVR? The combination of video and broadband with SB hype has created an on-demand ad postgame drawing traffic and ad impressions long after the main event. AOL, for instance, reported more than 17 million ad streams by late afternoon Monday. Other options included ifilm, TV.com, USAToday.comWSJ.com , Google and more.
Advertisers are thrilled, as well they should be given the almost absurd amount of traffic. One advertiser told the Times the afterlife helped justify the exorbitant cost of producing a SB ad. Then there’s the joy of getting prominent billing on sites that usually charge high rates for a video ad — when they have inventory to spare.
Subscriber content
?
Subscriber content comes from Gigaom Research, bridging the gap between breaking news and long-tail research. Visit any of our reports to learn more and subscribe.
Advertisement
Advertisement
Advertisement
Comments have been disabled for this post