The Director of Digital Games Marketing will be responsible for user acquisition and user retention promotions that will increase sales of paid digital games. He/she will initiate, plan, implement and execute a range of marketing programs to increase the reach and lifetime value of the digital games consumers.
Responsibilities:
– Increase sales of paid digital games through a set of campaigns, promotions and other marketing activities.
– Create a product marketing plan for new game titles.
– Work closely with Nickelodeon’s divisions such as magazine, consumer products and others to execute and implement promotional campaigns
– Manage online user acquisition campaigns such as search engine marketing, affiliate program, etc. through working with external agencies
– Manage the production of marketing materials such as TV spots, newsletters, print ads and banner ads.
– Plan and manage database marketing for existing customers, promoting various digital goods.
– Maintain strong internal relationships with creative, promotions, advertising sales, distribution and programming departments
– Work closely with Nick Online to properly promote and integrate paid games offering
– Plan and implement tracking mechanism to monitor commerce and promotions performance across Nickelodeon’s web properties. Adjust marketing tactics to maximize performance and recommend changes as required.
Required Qualification/Skills:
– Minimum 5 years proven experience in online direct marketing, preferably in the games or digital software segments.
– Strong knowledge of database management, segmentation, test design, and program evaluation in both online and offline environments
– Superior project management skills, self-directed and results oriented; skilled at both planning and hands-on execution
– Strong familiarity with newsletters, online ads and other online promotions.
– Experience in managing online media buy budgets and affiliate programs
– Experience managing client and partners relations
– Outstanding team leadership and interpersonal communications skills
– Background in online games- an advantage
Reports to Senior Director, Digital Media Products
MTV Networks is an equal opportunity employer. EOE/M/F/D/AAP. Qualified Applicants should read full job description and apply directly at: www.mtvncareers.com — In addition, you may email resumes with cover note to Digital Media Recruiter – Andrea.Lewis@mtvstaff.com
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