Laika Mobile and Small Planet have teamed up in Russia and the Baltic regions. At the beginning of the year “ownership of Jippii Mobile Entertainment‘s business operations in Russia, Estonia, Latvia and Lithuania was transferred from Jippii Mobile Entertainment to Laika Mobile Media Ltd as part of a management buy-out”.
Jippii sells content to more than 600,000 people a month, and the plan is to add to the direct-to-consumer sales by partnering with Small Planet to “build a business-to-business premium connectivity and white-label platform service for Russia”. According to Advanced Communications & Media’s research: Cellular Market Data: 2005 Year-End Results Russia is the largest mobile market in Europe with 125 million users.
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