iTunes Update: 12 Million-Plus Video Downloads; Three Showtime Series Added To Library; New Nano


It’s fun with numbers time. (My math teachers would get a good laugh out of this.) Some new iTunes’ download info:
— In a press release announcing the addition of Showtime to the lineup, Apple reports more than 12 million videos sold; that comes out to an average of about 750,000 a week since the Oct. 12 debut. The last number Apple released was 8-plus million during Steve Jobs’ Jan. 10 keynote at Macworld Expo: the same vague stat showed up in the Jan. 26 MTV announcement.

— During yesterday’s earnings call, Disney CEO Bob Iger said his company has sold over 2.5 million video downloads; that would make Disney responsible for about one-fifth of all pay video downloads at iTunes. The weekly average is about 156,000. Disney reported 800,000 sales in the first eight weeks with iTunes and 1.5-plus million as of Jan. 18. Disney started with “Lost” and “Desperate Housewives” and now offers nine shows from ABC, ABC Family and Disney Channel number, along with a collection of programs from ESPN/ABC Sports.

Showtime: The CBS Corp. premium network put the first seasons of three series on iTunes today — “Weeds,” “Sleeper Cell,” and “Fat Actress.” That’s a total of 21 episodes at the usual $1.99 per. One episode of “Weeds” already ranks 84 on the top 100; the problem is we have no idea how many sales it takes to move episodes up the list.

New Nano: Apple introduced a 1GB Nano today priced at $149; capacity: up to 240 songs. The Shuffle was repriced to $69 for the 512MB and $99 for the 1GB.


ABC Downloads from iTunes Exceed 1.5 Million; Not Reductive on Syndication

@ Media Week: Disney: More Than 800,000 Downloads Of ABC Shows

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