European 3G Users Embracing New Multimedia Mobile Culture

M:Metrics has announced the findings of its first European Benchmark Survey, with the unsurprising result that 3G users are more likely to use multimedia functions on their phones. “Although 3G users account for a low percentage of mobile phones users overall, 3G users in the U.K. or Germany are as much as five times more likely to use the multimedia capabilities of handsets, with increased levels of messaging, and gaming, watching video and downloading new content for personalization of handsets.”
The UK has 7.7% of its mobile users on 3G, Germany has 3.2% and the US 1.9%, and in the UK 404,000 3G subscribers viewed short video clips on a monthly basis compared to 107,000 in Germany. “Thus 3G users in the UK are 9 times more likely to view video on handsets compared with owners of 2G devices and German 3G users are 13 times more likely to view video than counterpart subscribers on prior generation networks.”
Still, with roughly 50M mobiles in the UK, that’s 3.85M 3G users, and only about 10% of 3G users looking at short video clips on a monthly basis…

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