VOD nets looking for ways to standardize ad sales by holding their own upfronts may be stymied by media buyers willing to trade inefficency for flexibility and leverage, according to TVWeek. At least three nets — Music Choice, Anime and RipeTV and Music Choice — are looking at DIY upfronts and a consortium as options; Studio 4 Networks has throw in its lot with Anime. Ripe CEO Ryan Magnussen told Daisy Whitney he’s interested in an on-demand upfront that wouldn’t be limited to multichannel video but would include broadband and mobile. Once again, standards and metrics are at issue when it comes to tracking VOD use and making it pay.
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