More Than Meets The Eye

TransformerThis is a good analogy for mobile phones in general, considering everything they can do now…but Buongiorno Vitaminic has signed a deal with the IP arm of Hasbro to put Transformers-based content on mobile phones in Europe, Africa and the Middle East.
“Buongiorno will offer a full range of Transformers mobile content, such as video downloads and streaming, videotones, wallpapers, screensavers, themes, voicetones and other audio clips, MMS and cartoon strips to a potential target of more than 500 million wired and wireless telephone users counting on over 40 agreements with leading telephone operators and media partners across Europe.”
There’s a new storyline coming out, Transformers Cybertron, but even without that Transformers has a cult following and nostalgic value for the 20-30 year olds…a big segment in consumer mobile content.
Unfortunately there’s no mention of a Transformer Handset…