In-Game Ad Company IGA Worldwide Raises $12 Million In Series A Round

Still nascent, the in-game ad market is attracting some interest. IGA Worldwide — as in “in-game advertising” — has raised $12 million in Series A funding from a consortium led by Easton Capital Group and Morgenthaler Ventures; existing investor DN Capital also is participating. We reported that this round was on the way to closing last November. The company offers multimedia ad insertions into computer and video games via proprietary ad net Radial. Press release.
Related: In-Game Advertising Firm To Close $10 MIllion Plus Round

Comments have been disabled for this post