Sify Revamps Website; Unlimited Email Bandwidth, Goes Multi-lingual

Press Release: Nasdaq-listd Sify Limited has re-designed its consumer portal www.sify.com. The revamp includes easier navigation, contemporary layout, enhanced features like headlines in 5 Indian languages, best of audio/video from Sifymax, convenient mail login on the home page, opinion polls etc.
The new Sify.com also has an enhanced email service with two unique features – first, the new Sify mail boasts a mailbox of unlimited size. Second, users can now compose and read mails in 11 Indian languages – Assamese, Bengali, Gujarati, Hindi, Kannada, Malayalam, Oriya, Punjabi, Sanskrit, Tamil, and Telugu. This is particularly important to catalyse Internet growth in a country where approximately only 5% of the population is online.
Sify.com has added a few exclusive columnists such as Antara Sen, Editor, The Little Magazine, Rashmi Bansal, Editor, Jam Magazine, Pooja Bhat, Bollywood personality and Shobha De, popular novelist, writer and socialite.
Commenting on the launch of the new Sify.com, Surya Mantha, Senior Vice President, Portals, Sify Limited said,

“In our endeavour to continuously delight visitors to http://www.sify.com, we have redesigned our portal to address a wider audience: specifically youth. The site incorporates world-class design and usability. In addition, the layout ensures vantage positions for advertisers so that brands are noticed without being disruptive.”

Sify.com will also feature articles by Khushwant Singh, Arun Nehru, M V Kamath, Ashish Nandy, Kamala Das, Mrinal Pande and Raj Kamal Jha among others.
On the mail side, it looks like Sify is on the right track. It should complement with its enterprise services, cybercafe and broadband offerings. The list of columnists/writers are impressive from a traditional media perspective, I am not very sure about how it would cut much ice with the new media readers.

Comments have been disabled for this post