This is in our regular monthly series of media executive interviews (archives here). Tad Smith is as blunt as they come: his credo of a powerhouse media executive and a “straight-shooter” comes out clearly when you speak to him. As the recently appointed CEO of Reed Business Information, he will need all his savvy and skills to successfully steer this trade media conglomerate through the rapidly changing B2B market.
Since he was recently appointed CEO, Smith was a bit hesitant to talk in detail about the company and its strategy, but we did have a lively chat about the general b2b media industry and how he views competition from upstarts, especially in the online community….more here
The interview series is being brought in association with The Jordan, Edmiston Group.
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