The third and final part of Russell Buckley’s argument that location-based mobile marketing will work if it’s done correctly. This could mean turning media owners turning down paying advertisers…
According to Buckley the content of the ads should be either:
Information
Deals
Engagement
Advertainment
There’s nothing like an acronym…
Related stories:
–Superbowl Commercials Re-Aired On Mobiles
–Location Based Marketing รข
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