USAToday.com WAP Site

USAToday.com has launched a WAP site (wap.usatoday.com) as part of its push into the mobile world. “The killer application for wireless content has been news, and USATODAY.com is the obvious leader in this space. We are pleased to help deliver a product that we feel should be a win-win for all involved, most specifically the mobile user,” said Boris Fridman, CEO of Crisp Wireless. “People rely on their mobile devices and their mobile news sources more than ever; these are now essential parts of our being. The launch of USATODAY.com’s site further enhances their multi-channel relationship with readers and also extends USATODAY.com’s advertising business further into mobile media.”
The WAP site is being handled by Crisp Wireless via its mLogic media platform.
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