Lots of online and mobile activity surrounding ads in Super Bowl this weekend…a roundup of activity:
– NFL to Run Super Bowl Ads on Multi-Platforms: The NFL Network will carry Super Bowl XL commercials on four different media platforms following the game. Among them, NFL Mobile will air the spots at midnight following the game and be available for access through Sunday, Feb. 12.
– Sprint Video For Super Bowl: All press conferences during Super Bowl week will air live on NFL Network. Throughout the week, customers who subscribe to Sprint’s NFL Mobile service or to Sprint TV Live will be able to see them all on NFL Network.
– MSN to Stream Super Bowl Ads: An hour after the conclusion of Sunday’s game, MSN Video will be streaming all of the ads from the broadcast. Earlier, ESPN announced that Super Bowl spots would be viewable on both ESPN.com and ESPN360 both during and after the game.
– Yahoo to Offer Video Archives: Yahoo, in cooperation with IFILM, will offer an archive of this year’s commercials on Yahoo Video shortly after the game ends on Sunday evening.
– Heavy.com Bows Banned Bowl Ads: Heavy.com has compiled 16 commercials banned (ummm..rejected?) from the Super Bowl this year.
– Advertisers Extend Super Bowl Buys Online: Sponsorship deals dominate Superbowl.com this year, with Pepsi making a large play and Cadillac and Sprint also scoring large presences. All three are sponsors of the broadcast event, as well. But there’s also room for advertisers without TV spots.
– Bowl marketers think small: Super Bowl ads go portable and mobile…
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