@ SIIA Info Industry Summit: Keynote: Tim Armstrong, VP-Ad Sales, Google

Tim Armstrong, Google: Welcome to Analytics-R-Us … Tim Armstrong, VP-ad sales for Google, is giving a rapid-fire overview of Google’s ad sales philosophy. At the very core, “pipes in versus pipes out.” Most companies send much more information to users than they receive from them. Google’s take: ‘The incoming pipe of connecting to the user and getting their feedback is equally important to pipes going out.” When you understand what users want, ad campaigns are more efficient, users are better served, etc.
- Asked about monetizing against Google Images and Google Video, Armstrong explained that monetization comes after the user experience is refined. He describes Google’s product development cycle as 1) Is there a user need? 2) What’s the right user product to fill that need? 3) Is there a good user experience to monetize?

– Google’s efforts to branch outside of online advertising via print and, soon, radio are “research and development that we’re excited about.”

– He described the Google-AOL deal as “a symbiotic matching up of strengths and weaknesses.”

mp3logo1.gif You can download the audio here . (46 min., 21.2 megs.)

The SIIA IIS coverage is sponsored by HighBeamTM Research

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