Well, no real reason why they shouldn’t, as the civil war brews: while TV networks atrted cutting digital distribution deal with ITunes and others, the affiliates have mostly engaged in saber rattling. But that’s changing, according to this WSJ story, with stations demanding that networks include them as partners in digital endeavors.
In one high-profile example, CBS affiiate Capitol Broadcasting Co.’s WRAL in Raleigh, N.C., wants to stream hit CBS shows live on its site and then offer them on demand afterward. Both versions would include commercials, with the live stream offered free, and on-demand downloads sold for a small fee.
Meanwhile, ABC has recently shown a willingness to form partnerships with affiliates on future deals…senior ABC executives recently met with Decisionmark officials to explore a WRAL-style arrangement with ABC affiliates.
Related: @ NATPE 2006: Affiliates Grapple With Tech Challenges By Content Providers, Viewers; One Owner Expects Slingbox Lawsuit
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