ESPN To Launch At Superbowl

ESPN MobileESPN will officially launch its MVNO on Superbowl Sunday with a 60-second ad. I think it’s the best way to promote a sports-focused MVNO…
“Mobile ESPN has defined a new wireless category, and with that, we are positioning the service and our marketing around the idea that life will never get in the way of sports again,” said Manish Jha, senior vice president and general manager of ESPN Mobile. “This is more than a phone — it is like putting ESPN in your pocket.” I’m not sure what the “new wireless category” is, unless it’s the ESPN category.
INS News has a review of the phone which is pretty in-depth. It sounds like ESPN has the right idea in terms of what content its users will want. Even if it doesn’t, there are die-hard fans out there who will buy the phone anyway.
Related stories:
Mobile ESPN Signs Six Exclusive Category Sponsors
@ Media Week: Bodenheimer: ESPN’s Multi-Platform Strategy Is Paying Off In Sales and Deals
ESPN Phone Goes On Sale Online

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